Qiang Liu

Quantitative Marketing in Healthcare and the Digital Economy

About

I am an Associate Professor of Management at Purdue University’s Daniels School of Business. My research focuses on quantitative marketing in healthcare and the digital economy. Using Bayesian methods, dynamic structural models, and machine learning, my work examines issues such as pharmaceutical marketing, healthcare, digital platforms, and crowdfunding markets.

Notes & Reflections

Work Experience

2020 — Now

Led end-to-end design for 15+ SaaS platforms. Mentored a team of 5 designers.

New York, NY

2017 — 2020

Designed interfaces for AR applications and prototyped VR experiences.

Remote

2014 — 2015

Supported interaction and motion design for mobile apps.

Boston, MA

Education

2011 — 2013

MFA in Design & Technology

Parsons School of Design, NY

2007 — 2011

BA in Media Arts & Design

University of Virginia, VA